With every purchase, 100% of the profits will go to one of three Women's Organizations. As the purchaser, you have the choice to donate to an organization working for equality for women and girls in Canada, the USA, or Internationally.
Canada - Women's Legal Action Federation for Women (LEAF): http://www.leaf.ca/
USA - Planned Parenthood: https://www.plannedparenthood.org/
International - Women on Waves: http://www.womenonwaves.org/